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Brand Slam: Evert Returns To Ellesse 
Chrissie has gotta be the best looking over 50 tennis player in the world Hands Down No Contest! If that dress is part of the collection it should sell.
After her disasterous personal life and selfish career, she is trying to rehabilitate her reputation (may succeed).
chris was always the best dressed, in her ellesse--and it makes sense of the brand to try for a revival, and to leverage the strength of her connection to them.
looking forward to seeing the collections...
(but that jumpsuit in the photo is a hot mess.)
Tom, how exactly was Chrissy's career any more selfish than other tennis players'? And who really cares about her personal life?
Quite honestly I can't think of an athlete who's rep needs less rehab. She's simply trying to make some money!
Isn't it funny how people who in most cases don't even know others are so quick to rush to judgement? Chrissie is a successful working mom, raised 3 kids has raised thousands of dollars every year for charity with her event in Florida and people like tom come crawling out of the woodwork to bash her? Some people just seem to get off on trashing others. Very sad.
Love the idea of a line for women over 30 - I could definitely go for that but agree with Anita that the jumpsuit is indeed a hot mess!!
Rach,
Ummmm Is a Hot mess a Good Thing or a Bad Thing?
When Chris Evert played was probably the last time Ellesse made a good looking tennis dress. The design appeared to have nose-dived during the 90s. Tennis clothing companies like LaCoste and Addidas' Stella McCartney line have more cache, I think...if you're going to drop some coin. Good luck to her on reviving the brand...with some good designs, maybe the company can generate interest. I think she should approach Nadia Petrova to wear the new designs...her current clothing company is doing her a huge disservice with the ensembles they provide, anything is better than what they give her to wear.
Brett,
King led player efforts to support the first professional women's tennis tour in the 1970s called the Virginia Slims, founded by Gladys Heldman and funded by Joseph Cullman of Philip Morris. Once the tour took flight, King worked tirelessly to promote it even though many of the other top players were not supportive
Chris Evert, Margaret Court, Virginia Wade, they let us do the pioneering work and they weren't very nice to us. If you go back and look at the old quotes; they played for the love of the game, we played for the money. When we got backing and money, we were all playing together – I wonder why? --King
http://en.wikipedia.org/wiki/Billie_Jean_King#Furthering_the_tennis_profession
She should have been put out to pasture a long time ago
JJ,
I think of hot mess as a bad thing! For me the jumpsuit looks ugh.
Tom you're dredging up old news from 35 years ago get over it already. Billie Jean and Chris Evert are good friends now and both have contributed a lot to women's tennis in time, effort and the examples they set. They both continue to contribute to tennis in the present and Chris has worked with many juniors including Madison Keys. Billie Jean and Chris are both forward thinkers too bad some prefer living in the past.
clayqueen,
This 'dredged up" old news forms the foundation of today's WTA. I believe it important for the younger folks understand the actors and their roles during that period.
Tom.
Posted by Matt - Allez, Roger! Come on, Serena!Posted by Matt - Allez, Roger! Come on, Serena!Tennis players are unbelievably spoiled. Andy Murray is asking for more money from the US Open if they add an extra day. As of right now, the winner receives a minimum 1.8 million dollars with the possibility of a 2.8 million dollar paycheque. AND YOU WANT MORE MONEY? That sickens me.
Tom let me ask you two questions. On the whole has Chris Evert helped tennis or hurt tennis? Would you want your career to be judged on one instance 35 years ago when you were a teenager or would you want your career to be judged in its totality?
Matt, the reason Andy Murray wants more money from the U S Open is that he'll probably never win the actual top prize !
Well said, Clayqueen. Chris may not have been a fighter for justice and equality like Billie Jean, but how many of us really are? That's what makes her a hero! Chrissy on the other hand was just a kid during that time and wasn't like she acted spoiled or bratty. Tom, you make it seem like she was the Marcelo Rios of the early WTA. And again, who cares if her personal relationships haven't worked out so well?
You also have to remember that tennis is by nature a self-centered pursuit, the ultimate individual sport. The fact tht King and some others did what they did is admirable, but it doesn't make the ones who didn't bad people. This is like saying that because we didn't fight against the Nazis we shouldn't be allowed to enjoy freedom. Please!
Billie Jean King is notoriously revisionist in her recollections ... she says one thing one year and another thing the next, almost always in a self-serving manner. She made her particular inroads for the women's tour, no doubt, but not until Chris came along and brought classic American femininity to the sport (along with winning everything possible in sight) did the women's game became part of the mainstream fabric of modern sport. Millions of girls and women took to the courts to play tennis after watching Chrissie succeed ... NOT in mass-emulation of Billie Jean. King herself is quoted praising Chris as the best thing that ever could have happened to their fledgling tour, particularly when the old guard players were pi$$ed off and surly to Chris because she was a sixteen year-old kicking their butts regularly and soundly. "We need her," King is quoted as telling her peers. "She is going to put money in our pockets and you need to accept her."
And she did put money in their pockets. Lots of it.
Evert was always at the helm of leadership in the sport, as well, for her part. WTA President and player representative beyond reproach. Martina Navratilova was also a great leader. There were initial scuffles because there were essentially two tours that were trying to unify (with Evert and Goolagong headlining the "other" tour, and Evert's father did not want her to abandon the USTA model out of loyalty, and Chris was still a minor at the time) but that didn't last long. They came together and Chris was every much as "big" a part of that skyrocketing success as Billie Jean King in terms of effective PR and participation, brand recognition, etc.
Do not diss Chris Evert. She paved the way for the Seleses, Capriatis, Sharapovas, Williamses, and every other big-earning, Slam-winning Babe with a two-handed backhand to make a living at this sport (are there are a LOT of them), and across sport, as girls from all backgrounds found themselves more inclined to compete than merely cheer guys from the sidelines with little dance moves. Evert's history with Navratilova gave sport its most powerful "rivalry motiff", with Evert's persistence in eventually snatching the No. 1 ranking back from Navratilova a tribute to her championship mettle.
18 Grand Slam titles. Best winning percentage in Open era tennis history (male or female). 13 consecutive years winning at least one Slam singles title. 125 consecutive match wins on clay. Etc. Etc.
Don't diss the woman. I don't care if her marital "record" has not been as perfect or as graceful as her court sense. She was and remains about the most perfect example of a tennis "champion" that ever lived. And in case you didn't notice (or don't care to remember), dear Billie Jean King and Martina Navratilova had far more scandal and drama in their "personal" love-lives.
Best wishes to Chris and Ellesse -- a powerful alliance reforged.
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